The Challenge
A leading medical-grade skincare brand with exceptional product quality faced significant growth limitations despite having loyal customers.
Their business encountered several critical obstacles:
- Stagnant new customer acquisition rates severely restricted expansion potential
- Previous agency campaigns (Search, Shopping, Display) failed to attract new customers Marketing efforts primarily focused on brand awareness and existing customer retention
- Traditional optimization strategies proved ineffective at scaling revenue
The brand offered high-quality skincare products including specialized treatments for various skin concerns, but couldn’t break through their growth ceiling despite their premium offerings.
The Solution
Morgan Frame implemented a comprehensive data-driven strategy focused on new customer acquisition while maintaining profitability:
A leading medical-grade skincare brand with exceptional product quality faced significant growth limitations despite having loyal customers.
- Tested and optimized various audience signals for Performance Max campaigns
- Structured bottom-of-funnel keywords in Inbound Search campaigns for improved targeting
- Leveraged seasonal and promotional offers strategically to drive conversion rates
- Developed targeted remarketing campaigns with personalized offers
- Enhanced Standard Shopping campaigns to prioritize new customer acquisition
The Results 🏆
The strategic shift delivered exceptional performance improvements during the evaluation period (January 2023–February 2024 compared to November 2021–December 2022):
Before
After
Let’s Grow It!
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