Results
Client Overview
A high-end dental clinic in Sydney specializing in veneers, Invisalign, and dental implants was struggling to attract quality leads despite running paid ads. Their previous Google Ads campaigns yielded a high cost per lead (CPL) and low conversion rates, resulting in wasted ad spend.
Industry:
Dental
Services Provided:
Google Ads management
Landing Page Design
- High Cost Per Click (CPC): The client was paying an average of $10 per click with minimal conversions.
- Low Conversion Rate: The website had a conversion rate of only 1.2%, meaning most visitors did not turn into leads.
- Broad & Ineffective Targeting: The previous agency was using broad match keywords, leading to irrelevant clicks.
- Poor Ad Copy & Landing Page Experience: The ads were generic, and the landing page lacked persuasive elements.
The barrier to entry for implant campaigns is significantly
high, and the buying cycle for implants includes a wide range of research and price-shopping. Therefore, owner Dr. Song sought to target, track, and win implant patients through an effective and targeted marketing campaign.
Hi, I’m Matt Orlic
Founder of Qure Skincare & Inspire Brands
Working with Jure from Morgan Frame as our Google Ads media buyer has been transformative for Inspire Brands. He expertly managed our Google Ads accounts and implemented a strategic growth system tailored to our brand portfolio. His expertise in Google Ads management has significantly elevated our digital marketing performance.
Solution
At Morgan Frame we started doing next implementation steps according to confirmed strategy:
1. Campaign Restructuring
- Switched from broad match to phrase and exact match keywords to improve relevancy.
- Created separate campaigns for veneers, Invisalign, and implants to allocate budget efficiently.
2. Conversion Rate Optimization (CRO)
- Improved the landing page design with clear CTAs, testimonials, and before/after images.
- Added a lead magnet (free consultation) to incentivize form submissions.
3. Ad Copy & Extensions
- Crafted compelling ad headlines focusing on unique selling points (e.g., “Sydney’s #1 Veneers Specialist – Book a Free Consultation”).
- Implemented callout, structured snippets, and sitelink extensions to enhance ad visibility.
4. Geo-Targeting & Audience Segmentation
- Focused on high-income zip codes where potential clients for premium dental services reside.
- Excluded low-performing demographics and locations to optimize budget allocation.
5. Bid Strategy & Budget Allocation
Increased bids for high-converting keywords while reducing spend on non-performing ones.
Switched from Maximize Clicks to Maximize Conversions to improve lead quality.
Results
After 40 days we achieved those results.
Results Achieved
- CPC Reduction: From $10 to $6.50 per click.
- Conversion Rate Improvement: From 1.2% to 4.8%.
- Cost Per Lead (CPL) Reduction: From $50 to $18 per lead.
- Lead Volume Increase: 3x more leads with the same budget.
Through strategic campaign restructuring, conversion rate optimization, and targeted advertising, we significantly improved the client’s Google Ads performance. This case study highlights the importance of a well-structured Google Ads strategy tailored to business goals.
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Let’s Grow It!
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