Results
Client Overview
In this case study, We’ll show you how We’ve generated more leads while decreasing the client’s cost per conversion without spending more budget for client who is premier window and door manufacturers in the nation.
Before hiring us, client was having problems identifying and increasing qualified leads, controlling the CPL, and reaching the monthly spend goal.
Problems
- Client was getting low-quality leads and insufficient calls from their marketing campaigns.
- Client wanted to control their CPL by continuously reaching the monthly spend goal.
- Their roofing service was generating low CPL leads and very little revenue.
- Client wanted to pause their campaign. However, doing so would affect their account’s overall CPL.
Aside from using a scoring method and implementing strategies, I provided more clarity on how we could reduce their cost per conversion (CPC) and better allocate their ad budget to campaigns that helped move the needle and increase leads.
What We Done
- Implemented market and competitor research and listed the best keywords to target.
- Paused non-performing campaigns and launched new campaigns and ad groups.
- Using broadomation (a strategy that works well with well-established industries with a high amount of inbound traffic), We’ve found the best converting keywords and increased the number of calls received per month.
Results
In less than two months, I decreased the client’s CPC and generated more leads while spending the same amount of budget.The client closed around 20 jobs and generated approximately $350K in August, with about 40% avg. profit margin. The amount of incoming calls has increased by 43.75%, which brought about a need to add another salesperson to their team. Their cost increased by 8% but overall conversions grew by 19.35%.
Let’s Grow It!
Drop us a line and let’s get create new value.
