Results
Client Overview
Although the client’s monthly expenses on Facebook Ads exceeded $500,000, they had not considered the advantages of Google Ads. Despite achieving satisfactory outcomes through Facebook Ads, the client expressed eagerness to use Google ads to optimize their revenue.
Before hiring us, client was having problems identifying and increasing qualified leads, controlling the CPL, and reaching the monthly spend goal.
Solution
- We set up a Google Ads account, product feed, and Google Analytics account, and also set up conversion tracking.
- We started with a monthly budget of $10,000 and created shopping campaigns, including a top-of-funnel (ToFu) campaign and bottom-of-funnel (BoFu) campaign, a brand search campaign, and YouTube ToFu campaigns for men’s and kids’ collections.
- To allocate our budget, we decided to spend 60% on the shopping campaigns (ToFu and BoFu), 15% on the brand search campaign, and 25% on the YouTube ToFu campaign.
- We excluded brand keywords in the ToFu shopping campaigns but not in the BoFu campaign.
Hi, I’m Matt Orlic
Founder of Qure Skincare & Inspire Brands
Working with Jure from Morgan Frame as our Google Ads media buyer has been transformative for Inspire Brands. He expertly managed our Google Ads accounts and implemented a strategic growth system tailored to our brand portfolio. His expertise in Google Ads management has significantly elevated our digital marketing performance.
Results
The client was impressed with the high ROAS and low CAC that we delivered using Google Ads. Upon launching Google Ads on the 16th of November, the campaigns generated the following: Their total Shopify Sales increased by 29% compared to the previous period Their total orders increased by 46%
Their store’s CAC dropped by 4% ($28.96) . Their new customers increased by 56% In the first month, our Google Ads’ performance was outstanding, resulting in Return on Ad Spend (ROAS) of 1,605%.
We spent $10,667 and generated $170,940 in revenue, resulting in a first-time Monthly Expense Ratio (MER) of 1,110% and a first-time customer acquisition cost (CAC) of $13.52. Since February 2023, we have increased our monthly budget to $25,000 while maintaining a CAC of $19.14 and a ROAS of 663%.
Let’s Grow It!
Drop us a line and let’s get create new value.
