Results
Client Overview
This professional junk removal company has built a stellar reputation over three decades, specializing in transparent pricing and removing waste that competitors won’t handle. Despite excellent service quality and customer satisfaction, they weren’t attracting enough new business through their digital presence.
Industry:
Junk Removal
Services Provided:
Google Ads management
Landing Page Design
This case study examines how we transformed a well-established junk removal company’s digital presence through targeted Google Ads strategies. Despite having over 30 years of experience and numerous positive reviews, the company was struggling to attract new customers online.
Our comprehensive Google Ads campaign resulted in an 1,140% increase in website traffic and a 1,135% increase in direct leads.
Hi, I’m Matt Orlic
Founder of Qure Skincare & Inspire Brands
Working with Jure from Morgan Frame as our Google Ads media buyer has been transformative for Inspire Brands. He expertly managed our Google Ads accounts and implemented a strategic growth system tailored to our brand portfolio. His expertise in Google Ads management has significantly elevated our digital marketing performance.
Challenges
The junk removal company faced significant challenges in their digital marketing:
- Minimal online visibility: Limited presence on Google search results
- Insufficient website traffic: Only 267 monthly visitors despite years in business
- Limited new users: Only 368 new website users per month
- Poor lead generation: Just 17 calls/contact submissions monthly
- Intense local competition: Crowded market with numerous competitors
- Ineffective advertising: Previous advertising efforts yielded minimal results
- No integrated review system: Difficult for potential clients to view testimonials or submit reviews
These issues prevented the company from achieving its growth potential despite having the experience, capacity, and exceptional service quality needed to handle a much larger customer base.
Strategic Approach
After analyzing the company’s situation, we developed a comprehensive Google Ads strategy:
Phase 1: Campaign Foundation
- Performed complete account audit to identify optimization opportunities
- Created targeted search campaigns focused on junk removal services
- Developed display remarketing campaigns to reconnect with past visitors
- Installed conversion tracking for phone calls and contact form submissions
Phase 2: Keyword & Ad Development
- Conducted in-depth keyword research to identify high-performing search terms
- Performed competitor analysis to find advertising opportunities
- Created compelling ad copy highlighting unique selling propositions
- Incorporated local keywords to attract nearby customers
- Eliminated low-performing keywords and ads
- Developed negative keyword lists to prevent wasteful spending
Phase 3: Conversion Optimization
Implemented A/B testing to improve conversion rates.
Created dedicated landing pages for each service area
Embedded existing Yelp and Google reviews directly on landing pages
Optimized contact forms and call-to-action elements
Results
Our Google Ads strategy delivered remarkable, measurable results over an 18-month period:
1,135% Lead Generation Increase: From 17 to 193 monthly calls/contacts
$739,200 Annual Revenue Generated: From 2,316 total annual leads
$61,600 Monthly Revenue: From 193 monthly leads at $350 average service value
1,140% Traffic Growth: From 267 to 3,044 monthly visitors
833% New User Increase: From 368 to 3,251 monthly new users
946% Session Growth: From 393 to 3,718 unique monthly sessions
This case study demonstrates several important insights for service-based businesses:
Measurement improves performance: Tracking calls, form submissions and campaign metrics enables continuous optimization
Strategic keyword targeting is essential: Focusing on high-intent keywords delivers better qualified leads
Ad messaging matters: Highlighting unique selling points dramatically increases click-through rates
Landing page optimization drives conversions: Dedicated landing pages with reviews help convert visitors to leads
Local targeting is critical: Geo-targeting in Google Ads can differentiate a business in competitive markets
This remarkable growth was achieved through a systematic Google Ads approach:
- Account Structure: Creating organized, service-specific campaigns and ad groups
- Keyword Research: Identifying high-volume, relevant search terms with reasonable competition
- Competitor Analysis: Discovering advertising opportunities and gaps
- Ad Copy Development: Creating compelling messages highlighting unique benefits
- Landing Page Optimization: Building conversion-focused destinations
- Continuous Improvement: Regular testing and refinement of ads and targeting
This Google Ads success story demonstrates how even established businesses with excellent offline reputations can achieve dramatic growth through strategic digital advertising.
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Let’s Grow It!
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