Results
Client Overview
Pure Clean Carpet Services provides premium carpet and floor cleaning services in Portland, Oregon. With over 200 positive reviews, they’ve established themselves as the highest-rated cleaning service in the area, earning recognition as a “3 Best Rated” local business.
Client previous experiences with Google Ads had been so disappointing that he famously declared he would “never run Google Ads again.”
The Challenge
Michael Thompson founded Pure Clean in 2017 and quickly built it into one of Portland’s leading carpet cleaning companies. Despite trying numerous marketing channels—Facebook Ads, Google Ads, leaflet drops, email marketing, and SMS campaigns—Michael struggled to find a strategy that delivered consistent returns.
Key Obstacles
The campaign faced two significant challenges:
– Intense Local Competition – Despite Portland’s vibrant neighborhoods, numerous carpet cleaning businesses competed for the same customers
– Suboptimal Website Performance – The existing website converted at only 5-10%, while calculations showed a 15%+ conversion rate was needed for profitability
Solution
Morgan Frame implemented a comprehensive strategy centered around custom-designed landing pages that highlighted Pure Clean’s unique value proposition without resorting to price-cutting.
Transformation
In just 30 days, Michael’s perspective on Google Ads completely changed. The campaign not only restored his faith in the platform but delivered impressive, measurable results that directly impacted his bottom line.
Let’s Grow It!
Drop us a line and let’s get create new value.
